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Who are Jujubes candy?

Jujubes candy is one of America’s oldest and most recognizable confectionery brands, with a history that stretches back to the 1920s and roots in European gum-based candy traditions going back centuries further. Introduced to the US market by the Henry Heide Candy Company, the brand built its reputation in movie theater candy counters across the country — earning a place in American popular memory that has outlasted every ownership change and every shift in the candy market.